Data Intelligence & Personalization to
Connect People and
Drive Business
Data Intelligence &
Personalization to
Connect People and
Drive Business
Our Purpose
We believe true transformation happens when technology meets human connection. Our mission is to expand clients’ demand generation by leveraging LinkedIn efficiently—applying tailored strategies and a unique, innovative methodology to:
✔ Build relationships with strategic decision-makers
✔ Establish authority
✔ Convert opportunities into tangible results
By combining human-centric focus, social selling best practices, and data intelligence, we maximize qualified lead generation.
Through collaboration and co-creation with clients, we craft approaches that avoid the robotic, generic tone rampant on the platform—delivering results where others fail.
We go beyond B2B because, at its core, business is human-to-human (H2H). Connections move the world, and connecting people and businesses moves us. Let’s achieve new heights of success—together.
Our Purpose
We believe true transformation happens when technology meets human connection. Our mission is to expand clients’ demand generation by leveraging LinkedIn efficiently—applying tailored strategies and a unique, innovative methodology to:
✔ Build relationships with strategic decision-makers
✔ Establish authority
✔ Convert opportunities into tangible results
By combining human-centric focus, social selling best practices, and data intelligence, we maximize qualified lead generation.
Through collaboration and co-creation with clients, we craft approaches that avoid the robotic, generic tone rampant on the platform—delivering results where others fail.
We go beyond B2B because, at its core, business is human-to-human (H2H). Connections move the world, and connecting people and businesses moves us. Let’s achieve new heights of success—together.
The Partners
Lucas Miranda
Co-Founder & CDO 10+ years in Marketing and BI at Microsoft, Bradesco, Adecco, and Editora Globo. Holds degrees in Business Administration and Marketing (ESPM) with certifications from Harvard (CS50), Microsoft Power BI, and Analytics (MCP/MCSA). Served major clients like Google, Adobe, Lenovo, and Positivo.
Tatiane Barsotti
Co-Founder & CEO B2B sales specialist with experience at Microsoft, 99, ITB, and agencies Lew’Lara TBWA and Cheil Worldwide. Pioneered lead generation projects for Dell, VMware, TOTVS, HP Inc., HPE, SAP, Lenovo, Google, and other Big Techs.
Caio Barsotti
Partner & COO 35+ years in advertising and business leadership, including roles as: • Secretary of Integrated Communications (SECOM, 2003–06) • Commercial Director at RPC – Globo Network (2006–08) • 12-year President of CENP (Brazil’s National Advertising Council)
Our Journey
Connecting people is at the heart of our mission. From the start, we’ve been inspired to empower B2B through H2H (Human-to-Human) principles, bridging our clients with the right prospects.
Our exclusive methodology blends cutting-edge technology, data science, and humanized automation to optimize B2B lead generation and marketing. We help clients find, attract, engage, and convert prospects more efficiently—with lower investment.
2018
Founded by B2B lead generation experts merging data science and commercial/marketing intelligence. Early clients included Direct.One, Fhinck, Soma, Produttivo, and Polibras.
2019
Moved to Inovabra Habitat (Bradesco’s innovation hub) and selected for InovAtiva Brasil (awarded for tech excellence by Brazil’s Ministry of Economy and SEBRAE).
2020
Launched Data2Connect—our social selling solution, 30% more effective than cold calls/emails. Adopted by TOTVS, Microsoft, BMC, AWS, and Synnex.
2021
Enhanced solutions with real-time analytics and user-friendly data management, reinforcing our commitment to innovation.
Our trajectory is defined by excellence and a passion for connecting people and opportunities—solidifying our leadership in B2B sales and digital marketing.
Our Journey
Connecting people is at the heart of our mission. From the start, we’ve been inspired to empower B2B through H2H (Human-to-Human) principles, bridging our clients with the right prospects.
Our exclusive methodology blends cutting-edge technology, data science, and humanized automation to optimize B2B lead generation and marketing. We help clients find, attract, engage, and convert prospects more efficiently—with lower investment.
2018
Founded by B2B lead generation experts merging data science and commercial/marketing intelligence. Early clients included Direct.One, Fhinck, Soma, Produttivo, and Polibras.
2019
Moved to Inovabra Habitat (Bradesco’s innovation hub) and selected for InovAtiva Brasil (awarded for tech excellence by Brazil’s Ministry of Economy and SEBRAE).
2020
Launched Data2Connect—our social selling solution, 30% more effective than cold calls/emails. Adopted by TOTVS, Microsoft, BMC, AWS, and Synnex.
2021
Enhanced solutions with real-time analytics and user-friendly data management, reinforcing our commitment to innovation.
Our trajectory is defined by excellence and a passion for connecting people and opportunities—solidifying our leadership in B2B sales and digital marketing.